MUMBAI: Mahindra and Mahindra (M&M) has become the world's number one tractor company by selling 1.59 lakh tractors in 2009. It has pipped John
Deere of the US, which sold 1.59 lakh tractors. "If we take volumes of M&M and Swaraj and don't include subsidiaries or international operations, we don't think any single entity could have crossed this mark," said Anjanikumar Choudhari, president of the farm equipment division at M&M.
The Mumbai-based automobiles-to-finance-to-IT conglomerate company is targeting to sell 1.70 lakh tractors (on a consolidated basis) by end of this financial year. It has already crossed sales of one lakh tractors till January end. "The one-lakh milestone is a very special one for us.
It is a clear validation of the strong bond we have forged with the Indian farmer over the past four decades. The focus is on going beyond tractors to deliver agri-services to the farming community which will ultimately lead to a better quality of life," said Mr Choudhari.
The company has increased its marketshare in India from 35% to 42-43% after scripting a turnaround story for Punjab Tractors (now Swaraj) which it acquired in 2007.
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